5 things you must learn to be a great art director.

The most significant part of it is finding time.

– Time to explore,
– time to study art direction,
– time to get it wrong 100 times…

Before you get it perfect.

Here are 5 things that 20+ years have taught me:

1. There are only 7 main art direction rules.

↳ Many art directors get overwhelmed by the feeling of having a lack of or infinite possibilities. If you master the 7 main art direction rules – everything gets easier.

2. Stop art directing to show how good you are.

↳ Art direction exists to sell ideas. Learn to effectively and constantly use art direction to serve the concept and sell ideas.

3. Become technical.

↳ Don’t depend on technical people to deliver your ideas. If you learn to be both creative and technical you will be unstoppable.

4. Develop art-direction range.

↳ The best art directors can create great work for any audience and industry. Bring your voice and style to a broad range of campaigns. Don’t limit yourself.

5. Art direction can make your days – happy days.

↳ You will never become great until you learn to make your creative process joyful and fun, no matter what you’re working on.

Invest time. Learn these 5 things. Progress faster.

And you’ll create your famous work.

Danilo Boer & Jason Bagley.